Carolyn Howard-Johnson has just released the revised, second edition of her award winning book, The Frugal Book Promoter.
Carolyn joins us today to tell us more about this updated title.
Your first edition of The Frugal Book Promoter changed the way authors view their role in marketing their titles. What can we expect in this revised edition?
The content has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.
You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
Specific updates include:
~ The basics that make you into an on-your-own publicist or a great partner
~ Chapters on what I call the "game changers"
~ Information on using online bookstores to your benefit
~ Making your blog actually work for you
Wow... this sounds amazing! You mentioned offering suggestions on how to work with technology. Can you share some of that information?
Sure, this new edition covers how to use the e-book format to promote sales, provides information on how to use Google Alerts to their full advantage and how to put together Power Point presentations. All very timely promotional tips.
I understand you have received rave reviews for this new edition including one from self-publishing guru Dan Poynter.
Yes, here are a few.
"If you're going to read only one book to get other people to read your book, it should be this one."
~ Tim Bete, director Dayton University's Erma Bombeck Writers' Workshop
" Unlike other books and articles on the subject, this one is detailed--and it's chock full of ideas that even seasoned book promoters will not have tried."
~ Dallas Hodder Franklin, editor of SellWritingOnline.com
"Howard-Johnson has the comforting tone of a mentor and writes with the precision of a surgeon."
~ Francine Silverman, author and editor of Book Promotion Newsletter
"The most expensive parts of book promotion are the mistakes. This book will save you time and money."
~ Dan Poynter, author of The Self-Pubishing Manual
Carolyn, thank you for joining us today to share your exciting news! How can we order a copy of the revised book?
You can order it online through my web site Frugal Book Promoter and through Amazon.com.
You can also visit Carolyn online at HowtodoitFrugally.com. She also offers a newsletter and blog filled with useful information.